CRM Manager DACH (m/w/d), Düsseldorf

Missions

• Central contact point for CH agency and CRM people in divisions to drive cohesive strategy, ensure synergies and share learnings in all directions
• Support with data acquisition, data analysis and recommendations for activation
• Support CRM community with CH specific insights and learnings
• Support to tailor the Global Digital and CRM (incl.1st party data) strategies to the local characteristics that delivers on business impact and make it a shared ambition with relevant brand teams
• Contribute the positioning of People Marketing [CRM & 1st party data/ direct consumer access] within the group’s wider strategic digital direction and priorities.
• Manage external agencies and technical partners [e.g. CRM & Data Lead Agency]
• Support the development of brand CRM & Data strategy: in order to contribute to brand profitable growth through the brand specific strategy and measures
• Leverage trigger Factory to accelerate trigger deployment for CH brands
• Development, implementation and monitoring of brand specific data acquisition strategies, including but not limited to Data collection objectives for all advertising campaigns.
• Definition of guidelines and benchmarks on CRM & 1st party data acquisition, enrichment, leveraging
• Development of legal and IT compliant processes
• Leverage consumer insights from data knowledge to max. consumer value and ROI by driving brand preference and loyalty
• Lead multi-brand acquisition campaigns to reach database volume objectives
• Contribute to define right agency setup between DE and CH

Skills

• Team player, driver for transformation, with proven track of managing complex structures
• Business minded, analytical, strategic thinking
• Extended knowledge of CRM systems (Salesforce / Adobe experience a strong plus)
• Strong CRM expertise and proven track of managing efficiently complex CRM programs
• Project management skills
• Programming capabilities (SQL)
• 5 years + experience, incl. ideally experience in CRM and experience
• Fluent in English, German a Plus

Our offer

• Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
• A competitive and attractive salary and benefits package
• Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
• Diverse, national and international perspectives