Senior Plant-Based Shopper Marketing Manager (m/f/d), Düsseldorf

As a world leading food company DANONE stands for international success. Around 104.000 employees work on all five continents in the four business areas Fresh Dairy Products, Early Life Nutrition, Waters and Advanced Medical Nutrition on one corporate mission: “Bringing health through food to as many people as possible.”

Missions

• Bring Plant-Based to the next level and make our consumers falls in love with our brands
• Develop shopper marketing strategies aligned with the brand strategy
• Close collaboration between the PBAU and other departments
• Develop & execute shopper marketing activation Alpro & Provamel DACH
• Implement in-store shopper activation with excellence in execution with clear focus on ROI
• Develop strong, compelling sell-in stories for marketing campaigns and innovations
• Provide shopper toolkits aiming to be implemented via Marketing & Sales Teams Dairy & Waters
• Present with conviction to Danone DACH sales and brand teams with strong storytelling & recommendations
• Track shopper activation performance & derive recommendations & actions
• Closely collaborate with local shopper & creative agencies
• Manage shopper marketing budget (Monitoring, Forecasting, Month Closing)
• Start is as soon as possible in Germany.

Profile

• Successfully completed studies, preferably in marketing or other business related discipline
• 5+ years in marketing and sales (shopper marketing, trade marketing or brand experience) within the FMCG industry
• You hold good knowledge about German consumers & the retail landscape
• Strong communication skills as well as presentation skills and solution-oriented interaction with diverse stakeholders.
• Experience with retail panel data (e.g. Nielsen, GfK) as well as strong analytical skills and high affinity for numbers
• Fluent language skills in German and English