Employment Marketing & Brand Specialist (m/f/), Marseille

Airbus pioneers sustainable aerospace for a safe and united world. The Company constantly innovates to provide efficient and technologically-advanced solutions in aerospace, defence, and connected services. In commercial aircraft, Airbus offers modern and fuel-efficient airliners and associated services. Airbus is also a European leader in defence and security and one of the world's leading space businesses. In helicopters, Airbus provides the most efficient civil and military rotorcraft solutions and services worldwide.

Tasks

• Develop and implement targeted talent attraction activities (digital, physical) across various channels for different candidate segments with our team.
• Lead and design Digital marketing campaigns to support external local recruitment challenges
• Design and implement strategic campus marketing for key universities. This includes mobilizing Airbus employees, arranging sponsorships, organizing career fairs, roadshows & site visits, and collaborating with external partners like online platforms.
• Implement a consistent framework for tracking, measuring and optimizing conversion rates across all channels reporting on performance against metrics and optimizing as required.
• Build strong relationships with key stakeholders: HR, Business, and external agencies. Share our activities internally to raise awareness about ongoing campaigns.
• Assess market research, conditions, and competitor data to plan strategies for identifying new markets, increasing brand awareness, and generating leads.

Profile

• 5+ years of relevant experience in Employment Marketing.
• Educated to Master degree level (or equivalent).
• Ability to analyze marketing campaign performance and report on successes.
• Content creation experience and expertise (Fluency in French is required).
• Professional fluency in English

Skills

• Creativity in developing programs and methods for engaging an audience toward the success of a goal, with rigorous commercial business sense.
• Relationship-building skills with business leaders, the community, and the target audience of employees, clients.
• Organizing, including the ability to manage multiple projects and tasks simultaneously.
• Empathy, using skills that allow the Engagement Specialist to determine what is most important to their target audience, and then working to deliver on an organizational promise.
• Engaging, having a natural like of people, a knack for leading, and sales skills that help engage others in goals.
• Communication: exceptional written, visual and verbal communication.
• You will act as an expert within the Helicopters division, therefore, the ability to work independently is essential.