Cereals Portfolio Solution Manager - EMEA (m/f/d), Lyon

Bayer Direct Services GmbH

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Cereals Portfolio Solution Manager - EMEA (m/f/d), Lyon

Sales, distribution, customer service
Offer archived at 15/04/2022

Bayer Direct Services GmbH

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.


CEREALS STRATEGY (define regional crop strategies with countries/clusters):

  • Define regional crop strategy in line with countries/clusters needs and requirements.
  • Analyze countries/clusters crop market, macro-trends and competitor strategies to identify new business opportunities based upon unmet customers’ needs, including partners in the food value chain
  • Define what products / solutions are needed to achieve regional crop strategies, and coordinate with Segment Portfolio Manager / Project managers and country/cluster marketing & Market Development representatives
  • Involvement in the EMEA hybrid wheat project (including value proposition and Go-To-Market)
  • Implement the relevant Go-To-Market strategy (including new business models) with countries/clusters to promote Bayer products and solutions
  • Lead Marketing Crop Team forum: initiate agronomic solution ideation and deliver value propositions based on customer needs. Deliver minimum viable products for tailored solutions.

MARKET DEVELOPMENT (confirm products / solutions commercial positioning):

  • Deliver commercial positioning of products and solutions in collaboration and alignment with countries/clusters marketing & Market Development, Segment Portfolio Manager, Field Solutions, Regulatory Science
  • Allocate and prioritize Market Development trial resources to countries/clusters in line with regional strategy and priorities
  • Provide guidance on standardized protocol design to Market Development Field testing teams to generate harmonized data analytics and create reliable value propositions.
  • Leverage BCS technologies (Crop protection, Seeds & traits, Digital, Biological products) to create innovative solutions to differentiate from competition and reach Bayer sustainable goals.


  • Master degree or higher in the field of agronomy and in business management
  • 5+ years in agriculture industry and experience in cereals seed business highly appreciated
  • Comprehensive understanding of regional agronomic practices and farmer needs
  • Strong competency in leading teams and influence
  • Visionary & innovative with understanding of Digital farming
  • Cross-functional direct or indirect experience across seeds, digital, crop protection, and general agronomy functions
  • High standard in verbal and written English
  • Strong communication, collaboration, influencing, business acumen, and stakeholder management


Offer archived at 15/04/2022

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