Brand Manager Dairy DACH (m/f/d), Frankfurt am Main

Danone is a global leader in the food industry, operating in three fast-growing categories: dairy and plant-based products, water, and specialised nutrition. True to our mission of bringing health through food to as many people as possible, our ambition is to inspire healthier and more sustainable eating and consumption habits. We are committed to making a positive and measurable impact on nutrition, society and the environment.

Aufgaben

• You love strong brands we love strong personalities! Become part of Danone and our team with the successful brands Volvic, Activia, Actimel, Alpro and more.
• Identifying new growth areas, consumer needs and market opportunities by leading the development of a new brand platform for Dairy DACH.
• Responsible for the strategy and activation of the new brand platform based on analyses of local growth areas and current EU/global team pipelines.
• Setting up and realizing strategic priorities through insights, detailed target group, market, and competitive analyses.
• Strong drive & contribution to define the portfolio setup and design, brand equity development, route-to-market definition, and activation.
• Engage & lead in cross-functional project teams within the DACH cluster and collaborate with the EU/Global team

Profil

• Successfully completed studies in business administration or comparable
• At least 3 years of professional experience in brand management of consumer goods, ideally within the food & beverage category
• Very good project management skills and experience in the implementation of media campaigns and product innovations
• Entrepreneurial curious thinking, enjoy making decisions and finding innovative and creative solutions.
• Strong ownership and high self-motivation, as well as a positive mindset.
• High agility regarding different market conditions, competitive environments, and seizing opportunities.
• Convincing and inspiring personality with confidence in presentation and pitching ideas.
• Fluent in German and English