Category & Consumer Insights Manager (m/f/d), Düsseldorf

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Category & Consumer Insights Manager (m/f/d), Düsseldorf

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Handel
Kosmetik
Führungskraft
Marketing
Aktualisiert vor 25 Tagen
 

L'Oréal

Category & Consumer Insights Manager (m/f/d), Düsseldorf

Your role

  • You are the key contact for the local marketing and brand activation teams and partner with them to give strategic advice on their consumer, category and brand knowledge to fuel brand-, launchand go-to-market strategies
  • You work focused on one category (e. g. Skincare, Haircare, Make-Up / Fragrances, Men) while being able to identify and understand needs across four different business divisions (mass market, pharmacy, perfumeries, hair salons)
  • You strategize the growth of the beauty market by identifying relevant consumerand market trends and translate them into measures to strengthen brand love and develop concrete activation ideas
  • You identify short-, midand long term trends in your category and society as well as changing consumer behavior. You connect these trends to the challenges of our brands and unveil opportunities of growth
  • You develop market research plans together with brand owners of your category and conduct qualitative and quantitative research studies with external institutes. You translate business challenges into a research questions, decide the right methodologies and prepare questionnaires. You analyze results and deliver them sharply and precisely as actionable insights.
  • You onboard new marketeers to our brand- and category knowledge and support them in understanding our research methods

Your profile

  • Master's degree in economics, market research, psychology, sociology or similar fields
  • Minimum 5 years of professional experience in the field of market research either in an institute or a FMCG company
  • Expert knowledge in qualitative and quantitative market research methods and trend detection
  • Very good project management skills eager to show them when running multiple projects in parallel
  • Very strong communication, consultancy and presentation skills – and the desire to use them to simplify complex facts to the point
  • Business driven and consumer centric analytical thinking you focus on what creates impact, not on what’s feasible
  • You feel comfortable working in a matrix organization and cooperate with local marketing teams as well as global teams from brands and CMI
  • You enjoy working independently and cooperatively in and across your team
  • You are fluent in english and german

Our offer

  • Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
  • A competitive and attractive salary and benefits package
  • Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
  • Diverse, national and international perspectives

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